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Spa & Wellness Brand Creation

Are you looking to create your very own, unique wellness brand with a strong recognizable identity, feel and vibe? Are you looking to turn your existing spa and wellness vision into an inspiring, award-winning brand?

Our creative and innovative human centered design approach will ensure your spa & wellness brand stands out, thrives and sets a new standard in your region.

We don’t just give you a highly creative concept, inspiring mood boards and detailed lists of equipment. We tell your story and inspire your guests on a journey toward their personal wellbeing. Combining over two decades of pioneering innovations in the spa and wellness industry with a grounded wellbeing vision for people and planet, our process starts with the people we are designing for and ends with a spa you can be proud of.

Our methodology is simple: We listen. To you, to your environment and to your clients. We then connect, research, interact, meditate, brainstorm, reflect, share and set strategies to create branded touch points, signature experiences, curated treatments and journeys that will make a sustainable impact on your business, your environment and your guests.

Our methodology is based on a fresh take on innovation called “design thinking.” We have developed our own unique method where we use parts of Human Center Design combined with our over 20 years of experience in the spa industry. The process starts with the people we are designing for and ends with new solutions that are tailor made to suit their needs.

We listen to you and your guests, we talk to you and your guests, we innovate for you and your guests.

Our creative minds research, meditate, brainstorm, set strategies and create branded touch points, signature experiences, curated treatments and journeys that make a long-lasting impact on your guests.

Research & Field Work - Based On Human Center Design
Location Concept Implementation
Concept Creation With Brand Development Team

Research & Field Work - based on Human Center Design

  • Market & trend analysis
  • Context Immersions
  • Is your spa not hitting its spa KPI’s?
  • Interviews with target audience and experts
  • Analogous research

Concept Creation with Brand Development Deam

  • Key insights & target audience
  • Concept development & brand identity
  • Design deck
  • Concept experience deck & guest journey
  • Signature touch points
  • Selection of FF&E
  • Spa menu & product brands

Location Concept Implementation

We can assist with individual project concept implementation and opening. Please have a look at our Spa & Wellness Consultancy.

Raison d'Etre

Spa and Wellness Consultancy