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Resense Spa Brand – Kempinski Hotels

Create not only a new spa brand but an entire new spa & wellness company!


    • Brand creation
    • Concept creation & design
    • Establishment of Joint venture company (2008)
    • Pre-opening management and training
    • Recruitment (Company and operational)
    • Spa operation management
    • Quality management system creation
    • Creation and implementation of company structure, systems, procedures and infrastructure


  • Took over operation of the first spa in 2010 and opened spas in Egypt and Thailand.
  • This grew to 30 spas in 11 countries in 2011.


    • Kempinski Hotels Worldwide


In 2008, Kempinski Hotels approached us with the vision to create their own spa- management company. The aim was to create and operate two spa brands – Resense, as an independent spa consulting company, and Kempinski the Spa brand at Kempinski Hotels Worldwide.


We needed to create two distinctive brands – Resense Spa - a unique European style with a European sense of service and Kempinski the Spa – the signature spa brand for Kempinski.  Raison d’Etre´s expertise in spa consultancy and operational experience was well established by this time and allowed us to build a new and independent spa consultancy company, Resense Spa S.A., from scratch.

Brand Today

We not only created two very unique brands in Resense and Kempinski The Spa, but we created an entire spa consultancy/company infrastructure to allow Resense S.A. to be able to manage and operate independently.