Create and set up a signature spa brand for existing and new build Kempinski Hotels.
Services
- Brand Creation
- Concept Creation & Design
- Menu & Treatment creation
- Establishment of Joint Venture company (2008)
- Pre-opening management and training
- Recruitment Spa operation Management
Features
- Took over operation of the first Kempinski The Spa in 2010 and opened spas in Egypt and Thailand. This grew to 30 spas in 11 countries in 2011.
Collaborators
- Kempinski Hotels Worldwide
- Elemental Herbology
The
Background
Creating the Kempinski the Spa brand gave us the opportunity to work with a strong, dedicated and internationally established luxury hotel company, whose vision for spa and wellness looked far into the future.
Our
Inspiration
We wanted to create a distinctive brand with a strong European focus, yet able to be implemented anywhere in the world. The brand was thus inspired by the seasons and our relationship with nature and its ability to invoke and restore our own sense of wellbeing.
The
Brand Today
Kempinski the Spa was quickly and efficiently implemented into existing Kempinski spa operations and continued to grow to over 30 spas worldwide by 2011.
