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Regent Spa & Wellness – IHG (InterContinental Hotel Group)

With the vision to change the face of spa luxury with unexpected design and a sensory elevated spa journey, the Regent Spa & Wellness is breaking the norms of what a traditional spa experience looks like.


    • Branding
    • Concept
    • Design concept & architectural atandards experience concept
    • Spa menu
    • Products
    • Furniture & equipment
    • Quality management systems
    • Training manuals & SOPs


A unique sensory elevation process in all spa experiences, that stimulate the senses and allow guests to discover enchanting and awe-inspiring moments.

For example:

  • Energy baths – a wet & heat area far from the ordinary with sensory deprivation & elevation techniques.
  • A 3-step treatment journey & design based on sensory elevation
  • Visual art concept
  • Beauty hub
  • Interactive fitness
  • Ignite fitness studio


    • To be announced.


The legacy of innovation in hospitality continues with Regent partnering with Raison d’Etre - with the vision to change the face of spa luxury and offer a wellness experience supporting Regent’s ambitions. Extensive research of the target guest led to the aim for stimulating personal heights and creates a true space to elevate above the noise.


Working according to a human centred design approach, we found inspiration in crafting a stimulating and secretive vibe, a mysterious place never seen before, infused with amplified energy and sensory heights. The Regent Spa is an unexpected and transformational space not just to wind down; but also a place where to elevate, radiate and ignite the spark.

Brand Today

Launching in 2022, with several properties in the pipeline. Future Regent Spa locations soon to be announced.